effective factors on the rate of cosmetics use among female students

this article aims to investigate the effective factors on the rate of ‘cosmetics use’ among female students of kerman azad university. the research method was survey, and data was collected by questionnaire. statistical population comprises all of the female students of kerman azad university (n= 5413) and sample size is 378 students. theoretical framework is extracted from theories of bourdieu, giddens and turner. findings indicated that variables such as seeking diversity, consumerism, cultural capital, media consumption, reflexive identity, social class, tendency to cosmetics, age, and level of education had significant relationship with the rate of cosmetics use. generally, independent variables explained 37 percent of dependent variable. variable of ‘seeking diversity’ was the best determinant of cosmetics use among the female students.